Another reason, but less obvious, is to track and measure how many clicks you receive on a URL. The most popular reason to shorten a URL is to avoid exceeding Twitter’s 140 character limit. In other words, URL click data can be used to increase the chances of your followers clicking a link. If 800 people click on a URL in a funny Tweet promoting your new shopping app but only 200 people click on a URL in a more serious Tweet, this knowledge can be applied in future posts.
With the Ow.ly tool you can see a quick snapshot of the number of clicks on any link you shortened within HootSuite, insight that you can use to determine what Tweets and posts resonate most with your followers. If you post a long URL you won’t be able to track real-time engagement with it or clicks, but when you shorten a URL you’ll be able to track click-through rates and even track where they are clicking from.įor example, the Ow.ly URL shortener serves an important purpose: tracking how many people click your links receive. The main reason why you should use URL shorteners is to be provided with the data on how people behave when they are faced with your shortened URL. OR shorten your URL via the Hootsuite dashboard You can also use the shortened URL in emails or on your website and use Hootsuite’s URL click stats to track how many clicks those links receive. This link shortener allows you to upload images, track real-time clicks that doesn’t include clicks from bots, and you have the ability to post it to your various social networks like Facebook, LinkedIn, Twitter, and Google+. ow.ly is Hootsuite’s built in URL shortener that you can access via your Hootsuite dashboard or on the ow.ly site. You can go back to the site whenever you need to gather information on your links.ģ. You don’t need to create an account, it’s Free, and it offers you data on how many times your link has been clicked. goo.gl is Google’s official URL shortener.
#Owly social media free
It’s a free service where you can share links directly from their site to your Twitter profile.Ģ. Something to keep in mind though is that bit.ly tracks all clicks, even non-human clicks. bit.ly is a URL shortening service that offers tracking metrics so you know exactly how many people are clicking on your link.
Some URL shorteners provide you tracking abilities so you can track how many clicks you receive on the URL.
In other words, it takes a long url and makes them shorter. What are URL Shorteners?Ī URL shortener converts a regular URL into a more condensed format. In this post we’re going to talk about what are URL shorteners, why you should use them, and answer some frequently asked questions about shortened URLs. But it can be crucial to its success when you use the right URL shortener. We put so much effort into creating great content, with nary a thought to this little string of characters. We often forget the unsung hero of our social media posts, the URL.
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